It is with deep sadness that Flat Iron shares the news of the passing of Selma Swafford, affectionately known to all as “Punkin.” Selma touched the lives of everyone who met her, leaving a lasting impression with her warmth, kindness, and unwavering positivity. Her presence in our store and in our community was a daily reminder of the power of genuine care, and her loss is deeply felt by all who knew her.
Selma, aged 61, passed away peacefully at her home in Welch, West Virginia, on Monday, November 17, 2025. She resided at 93 1/2 McDowell Street, where she was surrounded by the comforts of home and the love of those who cherished her. Known for her radiant smile, her kind words, and the ability to brighten anyone’s day, she was often the first to greet customers and friends alike by name, making every person feel valued and welcomed.
At Flat Iron, Selma was more than a colleague; she was a friend, a confidant, and a source of positivity for everyone around her. Her commitment to connecting with people and creating an atmosphere of warmth and friendliness left a profound impact, shaping the store into a space where customers felt appreciated and staff felt supported. Her thoughtful gestures, generous spirit, and joyful approach to life were admired by all who crossed her path.
Selma’s life extended far beyond her work; she was a beloved member of the Welch community, known for her openness, compassion, and ability to bring people together. Friends and family remember her as someone who gave wholeheartedly, listened with patience, and cared deeply about the well-being of others. Her legacy is one of love, joy, and a genuine dedication to making the world around her a little brighter.
Arrangements for Ms. Swafford are currently being handled by Gregory-Page Funeral Home in Welch, West Virginia. While the details are incomplete at this time, those who wish to honor her memory are encouraged to reflect on the kindness, warmth, and generosity she shared with everyone she encountered.
Selma “Punkin” Swafford will be remembered not only for her bright smile and warm greetings but for the profound impact she had on those around her. Our thoughts and deepest condolences go out to her family, friends, and all whose lives she touched. Her spirit will continue to inspire kindness, joy, and connection in the community she so dearly loved.

